Recent Scheme of Work on Marketing

Syllabus for Senior Secondary




FIRST TERM
SSS 1 SSS 2 SSS 3
WEEK 1: Revision
WEEK 1: Revision
WEEK 1: Revision
WEEK 2

Theme: Meaning And Concept Of Marketing

Topic: Introduction to Marketing

Sub-Topic:
Content:
1. Meaning of marketing
2. Marketing terms
- Needs
- Wants
- Demands
- Products
- Exchange
- Transactions
- Markets
- Marketing Management
3. Functions of marketing system
- Maximize consumption
- Maximize consumer satisfaction
- Maximize choice
- Maximize life quality
- Maximize profit
4. History of marketing in Nigeria
a) Colonial age
b) 100AD TO 1860
c) Colonial era 1860-1960
d) Post-Independence age 1960 to date
WEEK 2

Theme: Distribution

Topic: Transportation

Sub-Topic:
Content:
1. Meaning of transportation
2. Importance of transportation in marketing
WEEK 2

Theme: International Marketing

Topic: Meaning and Reasons for International Marketing

Sub-Topic:
Content:
1. International marketing
2. Importance of international marketing
3. International trade systems
4. Market decisions and reasons E.g. wider markets escape from competition
WEEK 3

Theme: Meaning And Concept Of Marketing

Topic: Marketing Concepts

Sub-Topic:
Content:
1. Marketing concepts
2. Concepts under which organization conduct marketing activities :
- The production concept
- The product concept
- The selling concept
- Marketing concept
- The societal marketing concept
- The consumer orientation
- Integrated organizational efforts
3. Profit orientation
WEEK 3

Theme: Distribution

Topic: Transportation

Sub-Topic:
Content:
Major modes of transportation
WEEK 3

Theme: International Marketing

Topic: Meaning and Reasons for International Marketing

Sub-Topic:
Content:
Features of International marketing;
• Economic,
• Political,
• Legal,
• Social,
• Cultural,
• Geographic and
• Demographic features
WEEK 4

Theme: Meaning And Concept Of Marketing

Topic: Classification of Products

Sub-Topic:
Content:
1. Meaning of product
2. Classification of products
• Industrial Goods
• Consumer goods
3. Goods and services
WEEK 4

Theme: Distribution

Topic: Transportation

Sub-Topic:
Content:
Choice of transportation
WEEK 4

Theme: International Marketing

Topic: Organizing for International Marketing

Sub-Topic:
Content:
1. International marketing
2. Approaches to entering international marketing
WEEK 5

Theme: Meaning And Concept Of Marketing

Topic: Classification of Products (Cont.)

Sub-Topic:
Content:
1. Meaning of product
2. Classification of products
• Industrial Goods
• Consumer goods
3. Goods and services
WEEK 5

Theme: Distribution

Topic: Transportation

Sub-Topic:
Content:
Documents used in transportation in marketing
WEEK 5

Theme: International Marketing

Topic: Organizing for International Marketing

Sub-Topic:
Content:
Adaptation of marketing plans for international marketing
WEEK 6

Theme: Meaning And Concept Of Marketing

Topic: Marketing Mix

Sub-Topic:
Content:
1. Marketing Mix
2. Four Ps of marketing
• Product
• Price
• Place
• Promotion
3. Market environment
4. Factors affecting market environment
• Political
• Cultural
• Religious
• Economic
• Technological
• Social
WEEK 6

Theme: Distribution

Topic: Warehousing

Sub-Topic:
Content:
Meaning of warehousing
WEEK 6

Theme: International Marketing

Topic: Organizing for International Marketing

Sub-Topic:
Content:
Regulations guiding international markets
WEEK 7

Theme: Meaning And Concept Of Marketing

Topic: Marketing Mix (Cont.)

Sub-Topic:
Content:
1. Marketing Mix
2. Four Ps of marketing
• Product
• Price
• Place
• Promotion
3. Market environment
4. Factors affecting market environment
• Political
• Cultural
• Religious
• Economic
• Technological
• Social
WEEK 7

Theme: Distribution

Topic: Warehousing

Sub-Topic:
Content:
Functions of warehousing
WEEK 7

Theme: International Marketing

Topic: Application of Information and Communication Technology(ICT) in International Marketing

Sub-Topic:
Content:
Information and Communication Technology in International marketing
WEEK 8

Theme: Meaning And Concept Of Marketing

Topic: What markets do

Sub-Topic:
Content:
Actions before marketing:
• Mobilization of work force
• Utilization of feedback
• Production of quality goods and services
• Managing distribution networks
• Advertisements and promotion
WEEK 8

Theme: Distribution

Topic: Warehousing

Sub-Topic:
Content:
Types of warehousing
WEEK 8

Theme: International Marketing

Topic: Application of Information and Communication Technology(ICT) in International Marketing

Sub-Topic:
Content:
1. Internet browsing
2. Electronic marketing
WEEK 9

Theme: Meaning And Concept Of Marketing

Topic: What markets do (Cont.)

Sub-Topic:
Content:
Actions before marketing:
• Mobilization of work force
• Utilization of feedback
• Production of quality goods and services
• Managing distribution networks
• Advertisements and promotion
WEEK 9

Theme: Distribution

Topic: Warehousing

Sub-Topic:
Content:
Activities of warehouses
WEEK 9

Theme: International Marketing

Topic: Application of Information and Communication Technology(ICT) in International Marketing

Sub-Topic:
Content:
Ethics and Internet abuse

WEEK 10: REVISION AND EXAMININATION

WEEK 10: REVISION AND EXAMININATION

WEEK 10: REVISION AND EXAMININATION
SECOND TERM
SSS 1 SSS 2 SSS 3
WEEK 1: Revision
WEEK 1: Revision
WEEK 1: Revision
WEEK 2

Theme: Consumer Markets And Behavior

Topic: Types of Markets

Sub-Topic:
Content:
1. Meaning of market
2. Types of market
• Consumer markets
• Organizational markets
3. Types of organizational market
• Industrial market
• Reseller market
• Government market
WEEK 2

Theme: Marketing Of Primary And Secondary Products In Nigeria

Topic: Structures and Market unions for the sale of goods

Sub-Topic:
Content:
Primary and secondary products
WEEK 2

Theme: Entrepreneurship In Marketing

Topic: Planning for a Personal Marketing Outlet

Sub-Topic:
Content:
Sources of food
WEEK 3

Theme: Consumer Markets And Behavior

Topic: Consumer Behavior and Organisation Behavior

Sub-Topic:
Content:
1. Consumer behavior
2. Factors influencing consumer behavior
• Cultural factors
• Social factors
• Personal factors
• Psychological factors
3. Consumer decision process ;
• Problem recognition
• Information search
• Evaluation of alternatives
• Purchase definition
• Post purchase behavior
4. Organizational buying behavior
5. Factors that influence organizational buying behavior
• Environmental factors
• Organizational factors
• Interpersonal factors
• Individual factors
WEEK 3

Theme: Marketing Of Primary And Secondary Products In Nigeria

Topic: Structures and Market unions for the sale of goods (Cont.)

Sub-Topic:
Content:
Primary and secondary products
WEEK 3

Theme: Entrepreneurship In Marketing

Topic: Planning for a Personal Marketing Outlet

Sub-Topic:
Content:
Identifying a good marketing location
WEEK 4

Theme: Marketing Management

Topic: Marketing, planning, process and Research

Sub-Topic:
Content:
1. Marketing planning processes
2. Key elements in marketing planning
3. Importance of marketing plan
4. Marketing Research
5. Reasons for marketing research
6. Getting information for planning
WEEK 4

Theme: Marketing Of Primary And Secondary Products In Nigeria

Topic: Structures and Market unions for the sale of goods

Sub-Topic:
Content:
Structure (channels) for marketing primary and secondary products
WEEK 4

Theme: Entrepreneurship In Marketing

Topic: Planning for a Personal Marketing Outlet

Sub-Topic:
Content:
Setting up and operating a marketing outlet
WEEK 5

Theme: Marketing Management

Topic: Pricing

Sub-Topic:
Content:
1. Pricing
2. Pricing Strategies ;
• Haggling
• Cost-plus etc.
3. Price Determinants ;
• Ability to pay
• Competition
• Profit maximization
WEEK 5

Theme: Marketing Of Primary And Secondary Products In Nigeria

Topic: Structures and Market unions for the sale of goods

Sub-Topic:
Content:
Structure (channels) for marketing primary and secondary products
WEEK 5

Theme: Entrepreneurship In Marketing

Topic: Planning for a Personal Marketing Outlet

Sub-Topic:
Content:
Managing the business
WEEK 6

Theme: Marketing Management

Topic: Advertising

Sub-Topic:
Content:
1. Advertising
2. Roles of Advertising
3. Selection of message
4. Advertising media
5. Advantages and disadvantages of each medium
WEEK 6

Theme: Marketing Of Primary And Secondary Products In Nigeria

Topic: Structures and Market unions for the sale of goods

Sub-Topic:
Content:
Market unions involvement
WEEK 6

Theme: Entrepreneurship In Marketing

Topic: Purchase, supplies and Merchandising of goods and Services

Sub-Topic:
Content:
Purchase and supply of goods and services
WEEK 7

Theme: Marketing Management

Topic: Promotion

Sub-Topic:
Content:
1. Promotion
2. Forms of promotion
• Pricing-off
• Coupon
• Salesmen competition
• Loyalty Schemes
• Premium offers
• Word of mouth
• Trade–in–allowance
• Sampling
• Merchandising incentives
• Training schemes
3. Functions of promotion
WEEK 7

Theme: Marketing Of Primary And Secondary Products In Nigeria

Topic: Role of Facilitators

Sub-Topic:
Content:
Facilitators
WEEK 7

Theme: Entrepreneurship In Marketing

Topic: Purchase, supplies and Merchandising of goods and Services

Sub-Topic:
Content:
Selling and bargaining skills
WEEK 8

Theme: Marketing Management

Topic: Merchandising

Sub-Topic:
Content:
1. Merchandising
2. Features of merchandising
• Packaging
• Branding
• Labelling
3. Conditions in merchandising
• Warehousing cost
• Cost resulting from reduction in inventory value
• Transportation cost, etc.
4. Functions of merchandising
5. Scrambled merchandising
WEEK 8

Theme: Marketing Of Primary And Secondary Products In Nigeria

Topic: Role of Facilitators

Sub-Topic:
Content:
Roles of facilitators in:
• Food processing industries
• Banks
• Cooperative societies
• Basins and boards
• Microfinance companies, etc.
WEEK 8

Theme: Entrepreneurship In Marketing

Topic: Purchase, supplies and Merchandising of goods and Services

Sub-Topic:
Content:
Funds management
WEEK 9

Theme: Marketing Management

Topic: Merchandising (Cont.)

Sub-Topic:
Content:
1. Merchandising
2. Features of merchandising
• Packaging
• Branding
• Labelling
3. Conditions in merchandising
• Warehousing cost
• Cost resulting from reduction in inventory value
• Transportation cost, etc.
4. Functions of merchandising
5. Scrambled merchandising
WEEK 9

Theme: Marketing Of Primary And Secondary Products In Nigeria

Topic: Role of Facilitators (Cont.)

Sub-Topic:
Content:
Roles of facilitators in:
• Food processing industries
• Banks
• Cooperative societies
• Basins and boards
• Microfinance companies, etc.
WEEK 9

Theme: Entrepreneurship In Marketing

Topic: Purchase, supplies and Merchandising of goods and Services

Sub-Topic:
Content:
Funds management

WEEK 10: REVISION AND EXAMININATION

WEEK 10: REVISION AND EXAMININATION

WEEK 10: REVISION AND EXAMININATION
THIRD TERM
SSS 1 SSS 2 SSS 3
WEEK 2

Theme: Distribution

Topic: Types and Functions of Distribution

Sub-Topic:
Content:
Distribution
WEEK 2

Theme: Marketing Of Primary And Secondary Products In Nigeria

Topic: Marketing of mineral products

Sub-Topic:
Content:
Mineral products
WEEK 2

Theme:

Topic:

Sub-Topic:
Content:

WEEK 3

Theme: Distribution

Topic: Types and Functions of Distribution (Cont.)

Sub-Topic:
Content:
Types of distribution
WEEK 3

Theme: Marketing Of Primary And Secondary Products In Nigeria

Topic: Marketing of mineral products (Cont.)

Sub-Topic:
Content:
Mineral products
WEEK 3

Theme:

Topic:

Sub-Topic:
Content:

WEEK 4

Theme: Distribution

Topic: Types and Functions of Distribution (Cont.)

Sub-Topic:
Content:
Channels of distribution
WEEK 4

Theme: Marketing Of Primary And Secondary Products In Nigeria

Topic: Marketing of mineral products (Cont.)

Sub-Topic:
Content:
Oil and non-oil products
WEEK 4

Theme:

Topic:

Sub-Topic:
Content:

WEEK 5

Theme: Distribution

Topic: Types and Functions of Distribution (Cont.)

Sub-Topic:
Content:
Channels of distribution
WEEK 5

Theme: Marketing Of Primary And Secondary Products In Nigeria

Topic: Marketing of mineral products (Cont.)

Sub-Topic:
Content:
Oil and non-oil products
WEEK 5

Theme:

Topic:

Sub-Topic:
Content:

WEEK 6

Theme: Distribution

Topic: Types and Functions of Distribution (Cont.)

Sub-Topic:
Content:
Functions of distribution channels
WEEK 6

Theme: Marketing Of Primary And Secondary Products In Nigeria

Topic: Marketing of mineral products (Cont.)

Sub-Topic:
Content:
Oil and non-oil products
WEEK 6

Theme:

Topic:

Sub-Topic:
Content:

WEEK 7

Theme: Distribution

Topic: Types and Functions of Distribution (Cont.)

Sub-Topic:
Content:
Functions of distribution channels
WEEK 7

Theme: Marketing Of Primary And Secondary Products In Nigeria

Topic: Marketing of mineral products (Cont.)

Sub-Topic:
Content:
Methods of marketing mineral products
WEEK 7

Theme:

Topic:

Sub-Topic:
Content:

WEEK 8

Theme: Distribution

Topic: Types and Functions of Distribution (Cont.)

Sub-Topic:
Content:
Choice of distribution channels
WEEK 8

Theme: Marketing Of Primary And Secondary Products In Nigeria

Topic: Marketing of mineral products (Cont.)

Sub-Topic:
Content:
Methods of marketing mineral products
WEEK 8

Theme:

Topic:

Sub-Topic:
Content:

WEEK 9

Theme: Distribution

Topic: Types and Functions of Distribution (Cont.)

Sub-Topic:
Content:
Choice of distribution channels
WEEK 9

Theme: Marketing Of Primary And Secondary Products In Nigeria

Topic: Marketing of mineral products (Cont.)

Sub-Topic:
Content:
Methods of marketing mineral products
WEEK 9

Theme:

Topic:

Sub-Topic:
Content:


WEEK 10: REVISION AND EXAMININATION

WEEK 10: REVISION AND EXAMININATION

WEEK 10: REVISION AND EXAMININATION





We provide educational resources/materials, curriculum guide, syllabus, scheme of work, lesson note & plan, waec, jamb, O-level & advance level GCE lessons/tutorial classes, on various topics, subjects, career, disciplines & department etc. for all the Class of Learners


Free Will Donation

We know times are tough right now, but if you could donate and support us, be rest assured that your great contributions are immensely appreciated and will be for the progress of our work to help us pay for the server cost, domain renewal, and other maintenance costs of the site. Nothing is too small; nothing is too little.

Account Details

BANK: UNITED BANK FOR AFRICA PLC

ACCOUNT NAME: OFAGBE GODSPOWER GEORGE

ACCOUNT NUMBER: 2250582550

SWIFT CODE: UNAFNGLA

ACCOUNT TYPE: SAVINGS

CURRENCY: DOLLAR (USD) ACCOUNT

ADDRESS: 1. M. Aruna Close, Ughelli, Delta State, Nigeria

PHONE: +234805 5084784, +234803 5586470



BANK: UNITED BANK FOR AFRICA Plc (UBA)

ACCOUNT NAME: OFAGBE GODSPOWER GEORGE

ACCOUNT NUMBER: 2042116266

SORT CODE: 033243371

ACCOUNT TYPE: SAVINGS

CURRENCY: NAIRA ACCOUNT

ADDRESS: 1. M. Aruna Close, Ughelli, Delta State, Nigeria

PHONE: +234805 5084784, +234803 5586470



Your active support gives strength to our Team and inspires to work. Each donated dollar is not only money for us, but it is also the confidence that you really need our project!
AseiClass is a non-profit project that exists at its founders' expense, it will be difficult to achieve our goals without your help.
Please consider making a donation.
Thank you.


AseiClass Team

We provide educational resources/materials, curriculum guide, syllabus, scheme of work, lesson note & plan, waec, jamb, O-level & advance level GCE lessons/tutorial classes, on various topics, subjects, career, disciplines & department etc. for all the Class of Learners

Facts about Teachers

● ● ● Teachers Are Great No Controversy.

● ● ● Teachers are like candles, they burn themselves to light others.

● ● ● Teachers don't teach for the money.

● ● ● Every great mind was once taught by some brilliant teachers.

● ● ● Teachers are the second parents we have.

● ● ● If you can write your name, thank your teacher.

Teaching slogans

● ● ● Until the learner learns the teacher has not taught.

● ● ● I hear and forget, I see and remember, I do and know.

● ● ● The good teacher explains. The superior teacher demonstrates. The great teacher inspires.