Recent Scheme of Work on Marketing

Syllabus for Senior Secondary

FIRST TERM
SSS 1	SSS 2	SSS 3
WEEK 1: Revision	WEEK 1: Revision	WEEK 1: Revision
WEEK 2 `Theme:` Meaning And Concept Of Marketing `Topic:` Introduction to Marketing `Sub-Topic:` `Content:` 1. Meaning of marketing 2. Marketing terms - Needs - Wants - Demands - Products - Exchange - Transactions - Markets - Marketing Management 3. Functions of marketing system - Maximize consumption - Maximize consumer satisfaction - Maximize choice - Maximize life quality - Maximize profit 4. History of marketing in Nigeria a) Colonial age b) 100AD TO 1860 c) Colonial era 1860-1960 d) Post-Independence age 1960 to date	WEEK 2 `Theme:` Distribution `Topic:` Transportation `Sub-Topic:` `Content:` 1. Meaning of transportation 2. Importance of transportation in marketing	WEEK 2 `Theme:` International Marketing `Topic:` Meaning and Reasons for International Marketing `Sub-Topic:` `Content:` 1. International marketing 2. Importance of international marketing 3. International trade systems 4. Market decisions and reasons E.g. wider markets escape from competition

WEEK 3 `Theme:` Meaning And Concept Of Marketing `Topic:` Marketing Concepts `Sub-Topic:` `Content:` 1. Marketing concepts 2. Concepts under which organization conduct marketing activities : - The production concept - The product concept - The selling concept - Marketing concept - The societal marketing concept - The consumer orientation - Integrated organizational efforts 3. Profit orientation	WEEK 3 `Theme:` Distribution `Topic:` Transportation `Sub-Topic:` `Content:` Major modes of transportation	WEEK 3 `Theme:` International Marketing `Topic:` Meaning and Reasons for International Marketing `Sub-Topic:` `Content:` Features of International marketing; • Economic, • Political, • Legal, • Social, • Cultural, • Geographic and • Demographic features
WEEK 4 `Theme:` Meaning And Concept Of Marketing `Topic:` Classification of Products `Sub-Topic:` `Content:` 1. Meaning of product 2. Classification of products • Industrial Goods • Consumer goods 3. Goods and services	WEEK 4 `Theme:` Distribution `Topic:` Transportation `Sub-Topic:` `Content:` Choice of transportation	WEEK 4 `Theme:` International Marketing `Topic:` Organizing for International Marketing `Sub-Topic:` `Content:` 1. International marketing 2. Approaches to entering international marketing

WEEK 5 `Theme:` Meaning And Concept Of Marketing `Topic:` Classification of Products (Cont.) `Sub-Topic:` `Content:` 1. Meaning of product 2. Classification of products • Industrial Goods • Consumer goods 3. Goods and services	WEEK 5 `Theme:` Distribution `Topic:` Transportation `Sub-Topic:` `Content:` Documents used in transportation in marketing	WEEK 5 `Theme:` International Marketing `Topic:` Organizing for International Marketing `Sub-Topic:` `Content:` Adaptation of marketing plans for international marketing
WEEK 6 `Theme:` Meaning And Concept Of Marketing `Topic:` Marketing Mix `Sub-Topic:` `Content:` 1. Marketing Mix 2. Four Ps of marketing • Product • Price • Place • Promotion 3. Market environment 4. Factors affecting market environment • Political • Cultural • Religious • Economic • Technological • Social	WEEK 6 `Theme:` Distribution `Topic:` Warehousing `Sub-Topic:` `Content:` Meaning of warehousing	WEEK 6 `Theme:` International Marketing `Topic:` Organizing for International Marketing `Sub-Topic:` `Content:` Regulations guiding international markets

WEEK 7 `Theme:` Meaning And Concept Of Marketing `Topic:` Marketing Mix (Cont.) `Sub-Topic:` `Content:` 1. Marketing Mix 2. Four Ps of marketing • Product • Price • Place • Promotion 3. Market environment 4. Factors affecting market environment • Political • Cultural • Religious • Economic • Technological • Social	WEEK 7 `Theme:` Distribution `Topic:` Warehousing `Sub-Topic:` `Content:` Functions of warehousing	WEEK 7 `Theme:` International Marketing `Topic:` Application of Information and Communication Technology(ICT) in International Marketing `Sub-Topic:` `Content:` Information and Communication Technology in International marketing
WEEK 8 `Theme:` Meaning And Concept Of Marketing `Topic:` What markets do `Sub-Topic:` `Content:` Actions before marketing: • Mobilization of work force • Utilization of feedback • Production of quality goods and services • Managing distribution networks • Advertisements and promotion	WEEK 8 `Theme:` Distribution `Topic:` Warehousing `Sub-Topic:` `Content:` Types of warehousing	WEEK 8 `Theme:` International Marketing `Topic:` Application of Information and Communication Technology(ICT) in International Marketing `Sub-Topic:` `Content:` 1. Internet browsing 2. Electronic marketing

WEEK 9 `Theme:` Meaning And Concept Of Marketing `Topic:` What markets do (Cont.) `Sub-Topic:` `Content:` Actions before marketing: • Mobilization of work force • Utilization of feedback • Production of quality goods and services • Managing distribution networks • Advertisements and promotion	WEEK 9 `Theme:` Distribution `Topic:` Warehousing `Sub-Topic:` `Content:` Activities of warehouses	WEEK 9 `Theme:` International Marketing `Topic:` Application of Information and Communication Technology(ICT) in International Marketing `Sub-Topic:` `Content:` Ethics and Internet abuse
WEEK 10: REVISION AND EXAMININATION	WEEK 10: REVISION AND EXAMININATION	WEEK 10: REVISION AND EXAMININATION

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SECOND TERM
SSS 1	SSS 2	SSS 3
WEEK 1: Revision	WEEK 1: Revision	WEEK 1: Revision
WEEK 2 `Theme:` Consumer Markets And Behavior `Topic:` Types of Markets `Sub-Topic:` `Content:` 1. Meaning of market 2. Types of market • Consumer markets • Organizational markets 3. Types of organizational market • Industrial market • Reseller market • Government market	WEEK 2 `Theme:` Marketing Of Primary And Secondary Products In Nigeria `Topic:` Structures and Market unions for the sale of goods `Sub-Topic:` `Content:` Primary and secondary products	WEEK 2 `Theme:` Entrepreneurship In Marketing `Topic:` Planning for a Personal Marketing Outlet `Sub-Topic:` `Content:` Sources of food

WEEK 3 `Theme:` Consumer Markets And Behavior `Topic:` Consumer Behavior and Organisation Behavior `Sub-Topic:` `Content:` 1. Consumer behavior 2. Factors influencing consumer behavior • Cultural factors • Social factors • Personal factors • Psychological factors 3. Consumer decision process ; • Problem recognition • Information search • Evaluation of alternatives • Purchase definition • Post purchase behavior 4. Organizational buying behavior 5. Factors that influence organizational buying behavior • Environmental factors • Organizational factors • Interpersonal factors • Individual factors	WEEK 3 `Theme:` Marketing Of Primary And Secondary Products In Nigeria `Topic:` Structures and Market unions for the sale of goods (Cont.) `Sub-Topic:` `Content:` Primary and secondary products	WEEK 3 `Theme:` Entrepreneurship In Marketing `Topic:` Planning for a Personal Marketing Outlet `Sub-Topic:` `Content:` Identifying a good marketing location
WEEK 4 `Theme:` Marketing Management `Topic:` Marketing, planning, process and Research `Sub-Topic:` `Content:` 1. Marketing planning processes 2. Key elements in marketing planning 3. Importance of marketing plan 4. Marketing Research 5. Reasons for marketing research 6. Getting information for planning	WEEK 4 `Theme:` Marketing Of Primary And Secondary Products In Nigeria `Topic:` Structures and Market unions for the sale of goods `Sub-Topic:` `Content:` Structure (channels) for marketing primary and secondary products	WEEK 4 `Theme:` Entrepreneurship In Marketing `Topic:` Planning for a Personal Marketing Outlet `Sub-Topic:` `Content:` Setting up and operating a marketing outlet

WEEK 5 `Theme:` Marketing Management `Topic:` Pricing `Sub-Topic:` `Content:` 1. Pricing 2. Pricing Strategies ; • Haggling • Cost-plus etc. 3. Price Determinants ; • Ability to pay • Competition • Profit maximization	WEEK 5 `Theme:` Marketing Of Primary And Secondary Products In Nigeria `Topic:` Structures and Market unions for the sale of goods `Sub-Topic:` `Content:` Structure (channels) for marketing primary and secondary products	WEEK 5 `Theme:` Entrepreneurship In Marketing `Topic:` Planning for a Personal Marketing Outlet `Sub-Topic:` `Content:` Managing the business
WEEK 6 `Theme:` Marketing Management `Topic:` Advertising `Sub-Topic:` `Content:` 1. Advertising 2. Roles of Advertising 3. Selection of message 4. Advertising media 5. Advantages and disadvantages of each medium	WEEK 6 `Theme:` Marketing Of Primary And Secondary Products In Nigeria `Topic:` Structures and Market unions for the sale of goods `Sub-Topic:` `Content:` Market unions involvement	WEEK 6 `Theme:` Entrepreneurship In Marketing `Topic:` Purchase, supplies and Merchandising of goods and Services `Sub-Topic:` `Content:` Purchase and supply of goods and services

WEEK 7 `Theme:` Marketing Management `Topic:` Promotion `Sub-Topic:` `Content:` 1. Promotion 2. Forms of promotion • Pricing-off • Coupon • Salesmen competition • Loyalty Schemes • Premium offers • Word of mouth • Trade–in–allowance • Sampling • Merchandising incentives • Training schemes 3. Functions of promotion	WEEK 7 `Theme:` Marketing Of Primary And Secondary Products In Nigeria `Topic:` Role of Facilitators `Sub-Topic:` `Content:` Facilitators	WEEK 7 `Theme:` Entrepreneurship In Marketing `Topic:` Purchase, supplies and Merchandising of goods and Services `Sub-Topic:` `Content:` Selling and bargaining skills
WEEK 8 `Theme:` Marketing Management `Topic:` Merchandising `Sub-Topic:` `Content:` 1. Merchandising 2. Features of merchandising • Packaging • Branding • Labelling 3. Conditions in merchandising • Warehousing cost • Cost resulting from reduction in inventory value • Transportation cost, etc. 4. Functions of merchandising 5. Scrambled merchandising	WEEK 8 `Theme:` Marketing Of Primary And Secondary Products In Nigeria `Topic:` Role of Facilitators `Sub-Topic:` `Content:` Roles of facilitators in: • Food processing industries • Banks • Cooperative societies • Basins and boards • Microfinance companies, etc.	WEEK 8 `Theme:` Entrepreneurship In Marketing `Topic:` Purchase, supplies and Merchandising of goods and Services `Sub-Topic:` `Content:` Funds management

WEEK 9 `Theme:` Marketing Management `Topic:` Merchandising (Cont.) `Sub-Topic:` `Content:` 1. Merchandising 2. Features of merchandising • Packaging • Branding • Labelling 3. Conditions in merchandising • Warehousing cost • Cost resulting from reduction in inventory value • Transportation cost, etc. 4. Functions of merchandising 5. Scrambled merchandising	WEEK 9 `Theme:` Marketing Of Primary And Secondary Products In Nigeria `Topic:` Role of Facilitators (Cont.) `Sub-Topic:` `Content:` Roles of facilitators in: • Food processing industries • Banks • Cooperative societies • Basins and boards • Microfinance companies, etc.	WEEK 9 `Theme:` Entrepreneurship In Marketing `Topic:` Purchase, supplies and Merchandising of goods and Services `Sub-Topic:` `Content:` Funds management
WEEK 10: REVISION AND EXAMININATION	WEEK 10: REVISION AND EXAMININATION	WEEK 10: REVISION AND EXAMININATION

We provide educational resources/materials, curriculum guide, syllabus, scheme of work, lesson note & plan, waec, jamb, O-level & advance level GCE lessons/tutorial classes, on various topics, subjects, career, disciplines & department etc. for all the Class of Learners

THIRD TERM
SSS 1	SSS 2	SSS 3
WEEK 2 `Theme:` Distribution `Topic:` Types and Functions of Distribution `Sub-Topic:` `Content:` Distribution	WEEK 2 `Theme:` Marketing Of Primary And Secondary Products In Nigeria `Topic:` Marketing of mineral products `Sub-Topic:` `Content:` Mineral products	WEEK 2 `Theme:` `Topic:` `Sub-Topic:` `Content:`

WEEK 3 `Theme:` Distribution `Topic:` Types and Functions of Distribution (Cont.) `Sub-Topic:` `Content:` Types of distribution	WEEK 3 `Theme:` Marketing Of Primary And Secondary Products In Nigeria `Topic:` Marketing of mineral products (Cont.) `Sub-Topic:` `Content:` Mineral products	WEEK 3 `Theme:` `Topic:` `Sub-Topic:` `Content:`
WEEK 4 `Theme:` Distribution `Topic:` Types and Functions of Distribution (Cont.) `Sub-Topic:` `Content:` Channels of distribution	WEEK 4 `Theme:` Marketing Of Primary And Secondary Products In Nigeria `Topic:` Marketing of mineral products (Cont.) `Sub-Topic:` `Content:` Oil and non-oil products	WEEK 4 `Theme:` `Topic:` `Sub-Topic:` `Content:`

WEEK 5 `Theme:` Distribution `Topic:` Types and Functions of Distribution (Cont.) `Sub-Topic:` `Content:` Channels of distribution	WEEK 5 `Theme:` Marketing Of Primary And Secondary Products In Nigeria `Topic:` Marketing of mineral products (Cont.) `Sub-Topic:` `Content:` Oil and non-oil products	WEEK 5 `Theme:` `Topic:` `Sub-Topic:` `Content:`
WEEK 6 `Theme:` Distribution `Topic:` Types and Functions of Distribution (Cont.) `Sub-Topic:` `Content:` Functions of distribution channels	WEEK 6 `Theme:` Marketing Of Primary And Secondary Products In Nigeria `Topic:` Marketing of mineral products (Cont.) `Sub-Topic:` `Content:` Oil and non-oil products	WEEK 6 `Theme:` `Topic:` `Sub-Topic:` `Content:`

WEEK 7 `Theme:` Distribution `Topic:` Types and Functions of Distribution (Cont.) `Sub-Topic:` `Content:` Functions of distribution channels	WEEK 7 `Theme:` Marketing Of Primary And Secondary Products In Nigeria `Topic:` Marketing of mineral products (Cont.) `Sub-Topic:` `Content:` Methods of marketing mineral products	WEEK 7 `Theme:` `Topic:` `Sub-Topic:` `Content:`
WEEK 8 `Theme:` Distribution `Topic:` Types and Functions of Distribution (Cont.) `Sub-Topic:` `Content:` Choice of distribution channels	WEEK 8 `Theme:` Marketing Of Primary And Secondary Products In Nigeria `Topic:` Marketing of mineral products (Cont.) `Sub-Topic:` `Content:` Methods of marketing mineral products	WEEK 8 `Theme:` `Topic:` `Sub-Topic:` `Content:`

WEEK 9 `Theme:` Distribution `Topic:` Types and Functions of Distribution (Cont.) `Sub-Topic:` `Content:` Choice of distribution channels	WEEK 9 `Theme:` Marketing Of Primary And Secondary Products In Nigeria `Topic:` Marketing of mineral products (Cont.) `Sub-Topic:` `Content:` Methods of marketing mineral products	WEEK 9 `Theme:` `Topic:` `Sub-Topic:` `Content:`
WEEK 10: REVISION AND EXAMININATION	WEEK 10: REVISION AND EXAMININATION	WEEK 10: REVISION AND EXAMININATION

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Facts about Teachers

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